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The following is a guest post by Daniel Goldberg, CEO of Gold Medical Marketing By now, most physicians have at least begun the process of cleansing their offices of bulky patient charts and opted for the less cumbersome EHR / EMR systems.  Regardless of the system you are using, EMR data may hold a value that is far less obvious than just convenience. EMR contains a wealth of demographic information about patient bases

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Leveraging EMR Data Into Marketing Analytics

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