According to Roger Reed, chief consumer engagement architect with Gordian Health Solutions Inc., about two-thirds of the coaching population would prefer not to use the telephone as their preferred coaching modality. Consequently, a new generation of health coaches needs to be able to “serve it up to the individual any way they want it,” using new methods and techniques, such as alternative medicine, coaching without a coach and other Health 2.0 developments. Reed also predicts how online personal health coaching methods will affect traditional coaching methods. Reed, along with Jennifer Hidding, director of interactive health management of consumer solutions at OptumHealth, will examine how health coaching is evolving as an industry as the growth in health coaching continues during a November 12, 2008 webinar, Health and Wellness Coaching in 2009. They will also look at what trends will impact health and wellness coaching in 2009, including incentive and technology use, coaching theories and ROI developments.