The Pursuit of Health Optimization
By Jeff Margolis
For over 30 years I have been burdened with Crohn’s disease, a serious and currently incurable illness. It may seem ironic that I am on a crusade to enable all the “mostly healthy” people to achieve their highest possible health status at the lowest possible cost. After all, a number of excellent physicians, nurses, hospital staff, and technicians of all varieties performed skillfully in the US “sickcare” system with surgical and medical interventions that kept me alive.
These expensive interventions, which were largely paid for by my health insurance plan, would have otherwise financially disrupted me and my family. Let me be clear in saying that I am not ungrateful for the currently inefficient sickcare system nor do I have anything less than admiration for the efforts and capabilities of the medical professionals who comprise it. And yes, I am in a small minority that fully understands the critical role of our health insurance plans in weaving together the incredibly complex fabric of access and economics for our population.
I would be unequivocally grateful for a highly efficient and holistic “healthcare” system, whereby a cultural norm of admiration and rewards for each of us being skilled healthcare consumers would co-exist in a complementary way alongside our skilled medical professionals. After all, most of us in the population are healthy most of the time. In other words, except for the sickest of us who cannot care for ourselves at all at points in time, we have the opportunity to make choices and take actions every day that affect our health status and costs.
Our society has developed the cultural norm of seeking professional medical assistance when we become sick. How do you argue that such behavior is not rational? We start that behavior when we are young, throughout adulthood, and into our last days.
Let’s play this out in contrast a bit. When we are young and hungry, we typically rely on an adult to cook for us and feed us. Likewise, when we are children most of us (unfortunately not all) receive unconditional love whether or not our actions are deserving. Somehow, as we get older, we take responsibility for feeding ourselves when we’re hungry and we learn that loving relationships require effort to maintain. We generally learn to navigate abundant consumer options in order to get nourishment – ranging from five-star restaurants to growing our own food. We also pursue multiple pathways to personal relationships.
So, who decided that we should not be responsible, either individually or as a population, for the status of our health? And when was it decided that the way in which our actions impact our controllable health factors and costs was not our responsibility?
We have a challenge to solve in the affordability of healthcare and a huge opportunity to have a healthier population. Let’s begin by embracing the incredible array of consumer-facing …read more