Although the healthcare industry is well-acquainted with the patient-centered medical home, the model is still quite new and novel to patients, notes, Jay Driggers, director of consumer engagement at Horizon Blue Cross Blue Shield of New Jersey. In this interview, Driggers describes what’s at stake when moving from a reactive provider model to a proactive model. Driggers will present during “Patient Engagement in the Patient-Centered Medical Home: A Continuum Approach,” a 45-minute webinar on August 22, 2012, during which he will describes some of Horizon BCBS’s novel consumer engagement tactics that involve everything from smartphone apps to telemonitoring.
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