According to a Pew Research Center analysis of U.S. Census Bureau data, Millennials have become the largest generational group in the United States. Along with this shift in demographics comes changes in experiences, attitudes and expectations, all of which have implications for varying businesses, including health care providers.

A 2012 study from ZocDoc and Harris Interactive found that millennials believe seeing a doctor is too much of a “pain.” Their frustration with the healthcare system has resulted in over half of respondents delaying seeking medical attention. Perhaps even more troubling was the fact 79% of those millennials surveyed believe it is easier to evaluate a new tech gadget than a doctor, and 76% feel it’s easier to find information about a hotel than a medical provider. Read more