Healthcare IT marketing and PR have been on my mind lately as I’ve been preparing for the Healthcare IT Marketing and PR Conference (HITMC) and for HIMSS. We’ve published the full HITMC program if you haven’t seen it yet. It’s going to be a really amazing 2 days of learning for me and everyone who attends. Hopefully many EMR and HIPAA readers can make it. There’s only 5 days left to register for the event, so do so now if you’d like to attend.
We’ve certainly seen the evolution of marketing here on EMR and HIPAA. At first people mostly wanted to buy a link to their site from us since we were on the first page of Google for the term “EMR”. (Side note: Don’t buy links. That’s a bad strategy today.) Then, we started doing banner ads and those have always performed really well for our advertisers since we have such a targeted, niche audience. Recently we’ve been expanding our email marketing, event marketing and sponsored content packages. They’ve really become fully integrated marketing packages that touch on email, social media, blogs, and display advertising. It’s exciting what we’re able to deliver sponsors of our site.
10 years later it’s amazing to think back on the 2239 posts we’ve published, the 9743 comments that readers have contributed and the 10,689,418 pageviews for EMR and HIPAA. I wonder how many emails we’ve sent out with our content over the years, but I don’t have a good way to track it. Just last year I estimate that this blog has sent out 1.25 million emails. Wow! Thanks to all of you who read and contribute.
Every 6 months or so I like to highlight the companies who support the work we do here at EMR and HIPAA. Without them, I wouldn’t be able to be a full time blogger and provide you the content I do. Take a second to look through the list and see if one of them might be able to help you solve a problem you’re working on in your job.
Vocera – Vocera is an interesting story for me, since they acquired a secure messaging company I advised (docBeat). Since that acquisition, I’ve been lucky to advise them on some marketing and they’ve also been sponsoring a number of Healthcare Scene email campaigns. They offer a pretty compelling set of secure, real-time communication solutions for healthcare. Plus, they have a good announcement coming out at HIMSS that I think will set them apart from the other secure messaging solutions out there. Although, I’m not allowed to talk about the announcement yet. You can see Vocera’s HIMSS 2015 plans if you want to meet with them in person and learn about the announcement.