There is value in applying strategic marketing principles to the rollouts of electronic health records in patient care organizations, argues Doug McCourt, president and chief operating officer of company M, a Palm Springs, Calif.-based marketing services and managerial consulting firm.

There is value in applying strategic marketing principles to the rollouts of electronic health records (EHRs) in patient care organizations, argues Doug McCourt, president and chief operating officer of company M, a Palm Springs, Calif.-based marketing services and managerial consulting firm. McCourt, and Ann Farrell, a principal in the Towson, Md.-based EHR consulting firm Farrell Associates LLC, were recently interviewed by Kim Cloidt, director of marketing and communications, for company M, on this topic.

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Source: GUEST BLOG: Why Smart Marketing Is Needed to Drive Successful EHR Implementation