Recently, a client asked me what I meant by “mHealth is likely the newest front door to his organization.” He seemed even more puzzled by my next statement; “…and you should probably have an ‘open-door’ policy.” After a few minutes of conversation I quickly realized that his perception of mobile health was far less encompassing than mine. As for the ‘open-door policy,’ what better way to be transparent, welcoming and trusted than providing patients/consumers with fresh, relevant content, when
