A new report from Rock Health on the wearables product industry and market outlook doesn’t sugar coat what lies ahead for devices promising to help users manage their health and health issues. In particular, the report offers up one startling statistic: Users discard fitness bands and other wearable health devices, including smart watches, just after 15 months of use.

Given all the media hype and vendor activity, one could easily get the impression that wearable devices are flying off the shelves and consumers are clamoring for better options.

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