David Chou: Healthcare Needs to be Like Amazon

David Chou, CIO at the University of Mississippi Medical Center, talks about the natural challenges and struggles that is patient engagement. He says healthcare needs to be more retail-oriented, and focus on serving end users like Amazon does with its customers.

The requirements surrounding patient engagement for Stage 2 of meaningful use are controversial, to say the least. Many say that getting five percent of patients to view, download, and transmit their data electronically is downright impossible

David Chou, CIO at the University of Mississippi Medical Center, won’t say that. He does acknowledge, however, that those requirements are difficult, especially thanks to the cultural barriers he faces in his region of the country.