American Health Insurance Plans (AHIP), the national trade association representing the health insurance industry, is making a move toward transparency.

American Health Insurance Plans (AHIP), the national trade association representing the health insurance industry, is making a move toward transparency.

AHIP has announced a collaborative agreement with HealthSparq, a Portland, Ore.-based vendor that provides pricing data transparency software. AHIP will market HealthSparq’s software to AHIP’s health plan members. The software is available through a cloud-based format. Health plans will be able to showcase that information through a portal on their website.

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