Nearly half of pharmaceutical manufacturers are now actively using social media to engage with patients on healthcare-related topics, according to a new report released by the IMS Institute for Healthcare Informatics.
Nearly half of pharmaceutical manufacturers are now actively using social media to engage with patients on healthcare-related topics, according to a new report released by the IMS Institute for Healthcare Informatics.
The study, “Engaging Patients through Social Media,” found that among the top 50 pharmaceutical companies worldwide, nearly half actively participate in social media on Facebook, Twitter or YouTube. However, only 10 companies utilize all three of these major social networking services for healthcare topics, the report found.
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