Poor food choices, such as overconsumption of carbonated soft drinks, are an important factor driving the global obesity epidemic and have been linked directly to diabetes and heart disease. While public health agencies are working to help people to make healthier choices, monitoring the effectiveness of these efforts has been costly and difficult. But now, using the same digital data employed by marketers to promote food products, McGill University’s David Buckeridge has developed a way for health agencies to track Montreal consumers’ food choices, neighborhood by neighborhood. …read more
