Content Marketing is all the rage for today’s marketers. In Health IT it’s a great way to do demand generation. White papers, webinars and case studies are the way to the hearts of those professionals on the front lines in hospitals, clinics and large hospital systems or, as they now say, accountable care organizations and medical villages.
In my consulting work there isn’t a day that doesn’t go by where I am not interrupting a director of IT who is in the middle of watching a webinar or doing some sort of research to prepare for what they need to do to comply to these ever changing regulatory requirements. How many of you do this type of research and how could it be improved to make you get the most out of the time you are allocating for this?
Twitter, Facebook, and LinkedIn – Oh My! It’s just mind boggling the amount of extra work created by the advent of these sites. For Health IT marketers, and anyone for that matter who is working to engage patients or staff, they are having to learn how best to use these tools to reach their audience and get them engaged. It’s not easy, many people are too busy to take the time to participate and feel overwhelmed by all of the different venues available to them. Which is the best one? The answer is, it all depends on who you’re trying to reach. What do you use to stay connected and informed? Both personally and professionally?
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