There are a number of questions surrounding big data. Some healthcare providers argue the use of it is the key to achieving a sustainable competitive advantage and optimizing clinical outcomes. Others wonder if big data carries more risk than reward. But healthcare organizations all must find new approaches to analytics to fully harness the available data points across the patient journey and transform it into actionable insight that can truly enhance care quality. By John Backhouse, executive director of the Omni Program, Information Builders
